Figure 1.7 – Cirque du Soleil – ‘Totem’
Source: Cirque Du Soleil website (2015)
There are many elements that comprise this press kit. This press kit begins by introducing elements that explain the story behind ‘Totem’ such as the show overview, a few interesting facts, what the critics say about ‘Totem’ and about Robert Lepage – Writer and Director.
The press kit continues to list elements that go into detail about what is incorporated in the show such as the main characters, the scenes/acts, the creators and costumes. Finally, the press kit includes some information regarding behind the scenes such as set designs and projections, support to the performance, village on Wheels and Cirque Du Soleil at a glance.
Referring this inquiry question back to this week’s readings; biographies, photos and extra information for journalists are all elements included in a media kit (Ames 2015). These elements are also present in the press kit for ‘Totem’. The press kit incorporates plenty of photos and information for journalists as well as biographies of the creators.
According to Frangi and Fletcher (2002, pg. 85) “the purpose of a media kit is to give a complete picture”. This particular press kit was very thorough and in depth regarding information for the show. If I had any questions, this press kit would have addressed them.
The distribution of this press kit was through online media on the Cirque Du Soleil website. As mentioned in the study guide, this style is efficient and enables journalists to source any particular information they require in one place.
How one would go about incorporating these elements into a news story would be dependent on which angle you were writing the news story from.
If the news story was written as a review of the show, background information, biographies and information on the acts would be useful. If the news story was written about the shows premier, background information, information on the acts, production information and interesting facts would be useful.
Reflection: I chose to review ‘Totem’ as I had the pleasure of seeing this show live earlier this year with my partner. The performance was mind-blowing, spectacular and impressed me beyond words. I was really impressed with how well structured the press kit was and how much information was jammed into it. Before commencing this course, I would never have known what a press kit was.
Cirque De Soleil 2015, ‘Totem’ press kit, Cirque Du Soleil, viewed on 03 September 2015, https://www.cirquedusoleil.com/en/press/kits/shows/totem/creators.aspx
CQUniversity 2015, COMM11007 – Week 4 – Writing News Study Guide, CQUniversity, Mackay.
Fletcher A, Frangi, M 2012, ‘So you want media coverage… a simple guide on how to get it and how to handle it’, University of Queensland Press, St Lucia.