Week Eight Blog Activity – Inquiry: Social Media of Interest

pinterest_logo-1

“The Visual Bookmarking tool that helps you discover and save creative ideas” –
(Pinterest 2015)

Pinterest – the one stop shop for ideas and inspiration for almost every aspect of our daily lives.

Pinterest can be a very useful tool for both personal and business use. This particular social media platform relies heavily on communication through images and does not require extensive (if any) words to accompany an image (Ames 2015).

As Whitaker, Ramsay and Smith acknowledge, (2012, p. 289) ‘know the demographic of your audience, determine what they know and what they want to know’. This particularly important aspect of writing for social media has been addressed by the creators of Pinterest and can be seen by the 35 various categories users can search through.

From a personal point of view, Pinterest can be used for a variety of different things. Brides-to-be can search for wedding ideas and gardeners can search for gardening tips and ideas. Those interested in D.I.Y can find ideas for around the home, and those interested in arts and craft can find a variety of different hobby ideas.

Pinterest is a curation device. Pinterest condenses trillions of internet pages and features the most popular snippets for users to browse under any particular topic.

In my spare time, I’m an avid gardener and enjoy spending hours in my vegetable garden. I’ve recently moved into a new house and had the job of renovating all existing garden beds – queue Pinterest. Pinterest allows me to browse gardening content from all across the internet that had been condensed and shared by people with like-minded interest. It provides me with inspiration on garden design, tips on what to plant in Spring and how to avoid insects and rodents.

From a business point of view, Pinterest can be a useful way of communicating with customers. Firstly, a business account can encourage customers to share pictures of the product being used; this can be incentivised through competitions or campaigns. This encourages consumers and the business to interact and helps to promote the business.

When customers pin and re-pin products, businesses could potentially see an increase in sales through the promotion of their products. This effectively is promotion of the product without too much output and intervention by the company.

Pinterest has a business dedicated option that allows customers to buy direct from the Pinterest website (Pinterest 2015). Pinterest has revolutionised their site to allow for businesses to set up their own account.

An example of a company that has broadened its horizons to Pinterest is Australian stationary brand Kikki.K (Sperti 2012). The company effectively promotes their products through pinning and re-pinning of their customers. This is an avenue that promotes the products without too much intervention by the company.

In conclusion, from a personal and business point of view, Pinterest is highly effective in connecting people to items of interest without the difficulty of searching the web. The sharing of content on Pinterest increases each day, and I anticipate in the not too distant future, Pinterest will be alongside Facebook as one of the most influential social media platforms of the 21st century.

Reflection: I really enjoyed this weeks blog task. Pinterest is a social media platform that interests me and admittedly I could spend hours browsing various content. I have never gave much thought into just how much a business could benefit from setting up on Pinterest, but Pinterest for Business and the article I referenced have confirmed how beneficial it can be.


Reference:

CQUniversity 2015, COMM11007 – Week 8 – Writing for Social Media Study Guide, CQUniversity, Mackay.

Pinterest 2015, viewed on 15 September 2015, http://www.pinterest.com.au

Pinterest for Business 2015, viewed on 15 September 2015, https://business.pinterest.com/en

Sperti, T 2012, “Australian Brand Interest in PINterest “, viewed on 15 September 2015, http://digitalmarketinglab.com.au/index.php/2012/03/14/australian-brand-interest-in-pinterest/

Whitaker, WR, Ramsey, JE & Smith, RD 2012, Media Writing: Print, Broadcast and Public Relations, 4th edition, Routledge, New York.


Week Eight Blog Activity – Inquiry: Social Media of Interest

Week Eight Blog Activity – Practical: Write Pinterest Review

pinterest_logo-1

“The Visual Bookmarking tool that helps you discover and save creative ideas” –
(Pinterest 2015)

Gifts, Animals & Pets, Architecture, Art, Cars & Motorcycles, Celebrations & Events, Celebrities, Design, Education, Film, Music & Books, Food & Drink, Gardening, Geek, Hair & Beauty, Heath & Fitness, History, Hobbies & Craft, Home Décor, Humour, Illustrations & Posters, Kids & Parenting, Men’s fashion, Outdoors, Photography, Products, Quotes, Science & Nature, Sports, Tattoos, Technology, Travel, Weddings, Women’s Fashion

If you’re looking for it, chances are Pinterest has it, or at least has something like it. Pinterest is a social network in which users can search and share items of interest from all over the internet.

The website allows users to “pin” (upload) any picture, article or link to a personalised board, which the user can choose to share or save for personal use. Think of it like so; you see something on the internet – a swish new way to transform those old crappy tights that don’t fit you into a new, sophisticated top. Pinterest allows you to take that link, post it to your virtual clipboard and save it for later or share it amongst friends.

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Figure 2.1 – Boards are customisable: users can choose who they share with, set up different boards to different categories and leave notes on Pins.
Source: Pinterest (2015)

Pinterest is famous and favoured for brides-to-be; featuring thousands of pages of wedding ideas, wedding dresses, reception locations and decorations, all shared by people from across the world in the same position.
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Figure 2.2 – Wedding: D.I.Y weddings, dress designs, floral arrangement and decorations are just a few pins that are featured under the wedding category.
Source: Pinterest (2015)

Gardeners, Arts and Crafters and the D.I.Y type now have a hub of inspiration and ideas, with Pinterest promoting sharing and networking between fellow users.

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Figure 2.3 – Gardening: User adds personalised comment as she shares and re-pins it to her own board.
Source: Pinterest (2015)

Screen Shot 2015-09-15 at 4.37.05 pmFigure 2.5 – Hobbies & Crafts: There is no limit on what you can expect to find searching through Pinterest.
Source: Pinterest (2015)

Pinterest is useful for condensing ideas from trillions of pages of internet into 35 easy to navigate categories. Whether you are a avid gardener looking for gardening tips, a bride-to-be needing inspiration, a keen art and crafter or a D.I.Y handyman or handywoman, all of your ideas, inspiration channels and people just like yourself are now at the drop of a pin.


Reference:

Pinterest 2015, online, viewed on 15 September 2015, https://www.pinterest.com/

Pinterest Logo 2015, digital image, Pinterest, viewed on 15 September 2015,   https://www.google.com.au/search?q=pinterest&espv=2&biw=1446&bih=737&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMIl9Gx-Kr4xwIVgpGOCh1SMwkd&dpr=1.8#imgrc=OqPRMLCENB5uCM%3A


Week Eight Blog Activity – Practical: Write Pinterest Review

Week Eight Blog Activity – Technical: Complete Quiz 8

English for Journalists; Chapter 9 – Words

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Review:  As indicated by Hicks (2013 p.120) “often a writer … adds a redundant word or phrase because they do not know the meaning of a particular word.” This is obvious in my case, and was an interesting concept to learn. I have always said ‘comprised of’ as I wasn’t aware that ‘of’ is redundant.

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Review: The reason why I got this question wrong is obvious; I forgot to answer it! True was going to be my choice however.

Reflection: As much as I have enjoyed these quizzes, I’m relieved to have one less thing to worry about every week. These quizzes have been effective in reinforcing the learnings from the English for Journalists textbook. These quizzes have enabled me to pinpoint areas I need to focus on.


Reference:

CQUniversity 2015, COMM11007 –  Blog Activity Week 8 Quiz – Words, CQUniversity, Mackay

Hicks, J 2013, English for Journalists, 20th anniversary ed., Routledge, Oxon.


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Week Eight Blog Activity – Technical: Complete Quiz 8