One of the main issues with this story was that the headline and body of the piece tell different stories. The headline claims that Robert Pattinson talks with Dave O’Neil about Pattinson’s new film, The Rover. The body of the piece involves O’Neil talking primarily about Pattinson’s rise to fame and his body guard Dean, with little to no quoted conversation regarding the movie. The headline attracted me as a reader, but quickly lost me when the rest of the piece dragged on about useless information surrounding the star’s love life and body guard who was present at the time of the ‘interview’.
Talking points are essential so that the interviewed talent can consider their response to possible questions (Ames 2015). This soft news piece had no talking points; there was nothing prepared for the journalist to ask the interviewee. According to Whitaker, Ramsey and Smith (2012, pg. 141) ‘great interviews result from substantial efforts on the part of the interviewer’. This interview had no talking points, no interview questions prepared and no key messages. There was no substance to the interview.
Unfortunately, the piece was uninteresting and did not develop the headline as the body progressed. All is not lost though, as this piece provides strong argument in support of talking points and planning for the event. Whitaker, Ramsey and Smith (2012, pg. 156) provide a fantastic insight into improving interviewing skills, perhaps O’Neil should pick up a copy.
This media release is well structured and straight to the point. This piece is supported by credible evidence. It contains important news values such as proximity, impact and currency.
This piece contains the important elements that a well-written news piece should; accuracy, brevity, and clarity (Ames 2015). The key messages for this piece have been developed when writing the release.
Throughout the piece, each statement is referred back to the survey conducted by AgForce. The way the facts and survey have been incorporated into this media release present the reader with hard-hitting credible evidence. The release is precise and to the point; it doesn’t drag on or present unnecessary information.
This piece emphasises the importance of well-structured sentences and the organisation of important aspects of a piece in the correct order.
AgForce Queensland 2015, ‘Drought worse in living memory: AgForce survey‘, 20 May, viewed on 09 August 2015, http://www.agforceqld.org.au/index.php?tgtPage=news&id=view,478
CQUniversity 2015, COMM11007 – Week 4 – Writing News Study Guide, CQUniversity, Mackay, viewed on 09 August 2015.
O’Neil, D 2014, ‘Robert Pattinson talks about his new film, The Rover, with Dave O’Neil’, 16 June, Sydney Morning Herald Entertainment, viewed on 09 August 2015, http://www.smh.com.au/entertainment/robert-pattinson-talks-about-his-new-film-the-rover-with-dave-oneil-20140619-zs99j.html
Whitaker, WR, Ramsey, JE & Smith, RD 2012, Media Writing: Print, Broadcast and Public Relations, 4th edition, Routledge, New York.