Figure 1.1 – Gold Coast Titans Logo
Source: Wikipedia (2015)
Statement piece –
This piece of media is a specialised piece written by the National Rugby League Board with the intended audience being devoted Titans fans, followers of the NRL code and audiences following previous Titans’ scandals’.
The angle positions readers to view the NRL as rescuing the Titans from complete administration. This piece focuses on the clubs rebirth with Titans CEO Dave Smith (2015) quoted as saying the club was facing a ‘fresh start’. Mr Smith went on to assure players, supporters and fans that they can expect ‘certainty’ from this control take over. The key message in this story is to reassure and reaffirm the belief that the Titans are in safe hands.
News story –
The target audience for this piece is the readers of the Gold Coast Bulletin. Because the publisher of this piece is a local newspaper, this story isn’t a specialised piece and is not targeted for any one particular group.
The angle of this piece highlights the financial difficulties the Titans have been facing as of late and what plans the NRL board have proposed going forth. The emphasis of this piece is on the financial difficulties, with the journalist using words such as ‘crippling financial commitments’ and ‘bailout bid’ to draw attention. The journalist of this piece, Travis Meyn, has drawn parallels between the recent cocaine scandal the club is facing and its financial issues stating the ‘scandal was a contributing factor’.
The piece progresses to incorporate quotes from Chef Executive, Dave Smith, from a press conference held by the NRL.
The key messages in this piece highlight the financial loss faced by the two investors of the club and as a result the Titans being ‘controlled’ by the NRL board.
Press conference –
The target audience for this piece are readers of the ABC news and casual football fans. The headline for this piece is engaging, through the use of words such as ‘taken over’ and ‘drug scandal’ used to capture the attention of the reader.
The angle of this news story is quite different to the other two stories. This ABC piece highlights the Titans’ financial issues and attributes them to the recent drug scandal the club has been facing. Whereas the previous NRL piece highlights the rebirth of the club, this piece skims over the press conference and statements made by Chef Executive Dave Smith to redirects the readers attention to the drug scandal.
The key message in this piece is the Titans have been ‘taken over’ by the NRL board in the wake of a cocaine scandal.
Reflection: At such an early stage of the term, I feel like this task was easy to digest and wrap my head around. I believe that after reading all the pieces, I’ve addressed the questions asked and have referenced the material well. I find it quite interesting to see how three different medias can manipulate a story to any particular angle. I look forward to learning more about positioning techniques.
Australian Broadcasting Corporation (ABC) 2015, ‘Gold Coast Titans taken over by NRL, placed in voluntary administration after drugs scandal‘, viewed on 23 July 2015 http://www.abc.net.au/news/2015-02-24/nrl-takes-over-control-of-gold-coast-titans-amid-drugs-scandal/6247574
Gold Coast Titans Logo 2015, digital image, Wikipedia, viewed on 23 July 2015, https://en.wikipedia.org/wiki/Gold_Coast_Titans#/media/File:Gold_Coast_Titans_logo.svg
Meyn, T 2015, ‘Five-year blueprint convinced NRL boss to save Titans just weeks before Gold Coast NRL club would have folded’, Gold Coast Bulletin, 24 February, viewed on 23 July 2015, http://www.goldcoastbulletin.com.au/sport/nrl/five-year-blueprint-convinced-nrl-boss-to-save-titans-just-weeks-before-gold-coast-nrl-club-would-have-folded/story-fnj9yd9w-1227237781936
National Rugby League (NRL) 2015, ‘NRL takes control of Gold Coast Titans‘, viewed on 23 July 2015, http://www.nrl.com/nrl-takes-control-of-gold-coast-titans/tabid/10871/newsid/84020/default.aspx