Week Ten Blog Activity – Inquiry: Visual Consumer review

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Figure 1.1 – Bunnings Warehouse
Source: Bunnings Warehouse website (2015)

For this week’s blog activity, I’ve chose Bunnings Warehouse as the website to review. I’ll admit, I’m a nerd when it comes to all things gardening. Bunnings is my ultimate shop – an odd thing to come from a 21 year-old female. I could spend hours wandering the aisles, spending a lot of money and making my gardens and home look fantastic –  if I do say so myself.

As I was reading through this week’s study guide, it occurred to me that Bunnings Warehouse would be an ideal website to cover. The website addresses all the elements mentioned in the study guide and made it quite easy to relay the week’s learnings to real life.

Words
The use of words correctly is paramount for the Bunnings Warehouse website. Visitors of the website need to be able to understand precisely what an object is, how it looks and what it is used for. Each item’s description needs to incorporate concrete words accompanied by qualifier words (Ames 2015) to help the consumer understand what they’re reading.

This example uses concrete words and qualifier words to enable the visitor to understand the product. “Lattice” is the concrete word, without anything else the consumer wouldn’t know too much detail about the product. “Brown, Hardwood” are the qualifier words; these are descriptive and enable the consumer to envision the product and interpret as intended.
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Figure 1.2 – Excerpt Lattice Fencing
Source: Bunnings Warehouse website (2015)

Logos

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Figure 1.3 Bunnings Warehouse logo – Figure 1.4 Bunnings Warehouse motto
Source: Bunnings Warehouse website (2015)

The Bunnings Warehouse logos follow the KISS principle – an easy to read, simple design that is eye-catching. These logos both provides a very effective example brand recognition.

According to Gillikin (2015, p.1) a logo is a ‘graphical display of a company’s unique identity’. The logos are recognisable and identifiable to consumers throughout Australia. Figure 1.4 is an example of relaying a message through a logo (Ames 2015). Bunnings have incorporated a hammer as part of their logo – this conveys information about the company and allows readers to gain and understanding that Bunnings Warehouse is a hardware store.


Trademarks
I was unable to find any registered or pending trademarks of Bunnings/Bunnings Warehouse/ Lowest prices are just the beginning. I searched the web address provided and it showed no results. Even though Bunnings does not have a registered trade mark, the phrase “lowest prices are just the beginning” and the image of a hammer in a circle are widely consumer-known trademarks of Bunnings.

Colour
Bunnings Warehouse’s signature colour is dark green, which according to Ames (2015 2015) is reflective of nature and safety. The signature green is a secondary hue made of blue and yellow which has a low colour value with a lower saturation.

The background colours of the website are primarily neutral and natural colours. The colours featured are grey, black, the signature green and red highlights. The website addresses the rule indicated by Ames (2015, p.3) of ‘light coloured fonts on dark coloured backgrounds’.

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Figure 1.5 – Bunnings Warehouse Menu
Source: Bunnings Warehouse website (2015)


Font
The font throughout the Bunnings website is simple and easy to read. I suspect they use a sans serif font as the this style would be most effective for the website. This selection of font is easier to understand and interpret (Ames 2015).


Graphics
The graphics used on the website are pictures of the products that the company sells. According to Ames (2015, p.4) ‘graphics assist understanding and complement the message’. The website uses photos and illustrations to provide extra information about a product. The photos used are high resolution, clear and compliment the message of the product.

Where not an image is unavailable, the website features an illustration that is a representation of the product.

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Figure 1.6 – Fencing Accessory
Source: Bunnings Warehouse website (2015)

Balance
The Bunnings Warehouse website has a range of styles depending on what page you click on. The products page features an asymmetrical balance – the left hand side of the page contains a navigation bar, the centre of the page contains the product listing and the right hand side is blank. The welcome page of the website is symmetrical; there is a even amount of information down the centre of the web page and no where else on the page.

Sound
The website doesn’t contain sound unless the viewer opts to watch a D.I.Y video. However, Bunnings Warehouse have a signature jingle that accompanies advertisements and the companies slogan (Ames 2015).

Reflection: I enjoyed completing this task for week ten. Partially because it is one of the final blog activities and partially because I enjoy applying the learnings to aspects of life.

Whilst reading through the study guide and referring it to something familiar, it was interesting to see the strategies and tactics companies use in order to create brand recognition.


Reference:

Ames, K 2015, COMM11007 Week 10 – Impact of design, Central Queensland University, Mackay.

Bunnings Warehouse 2015, viewed on 17 September 2015, available from http://www.bunnings.com.au/?gclid=CLmcys7C_8cCFcUrvQodwqQMuQ

Gillikin, J n.d, ‘Importance of Logos in Business‘, viewed 17 September 2015, http://smallbusiness.chron.com/importance-logos-business-577.html

Week Ten Blog Activity – Inquiry: Visual Consumer review